Powerful Stories. 
Stronger Communities.

Media Strategy,Training & Storytelling.

About

We help organizations connect with their audiences through strategic messaging, content creation, and media outreach. Our approach blends journalism and digital strategy to tell your story. 

30+ Years Bilingual Storytelling 

Amplify your mission with expert Media Strategy & Training. Broadcast to Digital—we turn your impact into powerful storytelling.

Ready to amplify your story?

Turn your impact into powerful storytelling

Ready to amplify your story?

Laura Castaneda Office

Experience

For over 30 years, we have produced videos for dozens of San Diego’s nonprofit organizations and businesses. Some of our past clients include: The Chicano Federation, The March of Dimes, UCSD-TV, The Farmworker Care Coalition, The Diocese of San Diego, and San Diego City College.

Ready to amplify your story?

Get in Touch

To send inquiries, including feedback, requests for information or questions, you may use our Feedback and Inquiries form below.

  • Ninette Sosa

    University of Arkansas School of Journalism & Strategic Media

    Laura is a dedicated journalist with experience in reporting, academia, filmmaking, mentoring, and

  • Alejandro Tamayo

    Director - Photojournalist - Visual Storyteller

    I had the pleasure of working closely with Laura Castañeda on several video projects for the San Diego Union-Tribune, where she showcased her exceptional skills as a producer and reporter. Laura's depth of experience and professionalism were evident in every project we collaborated on.

  • Fabiola Franco-Hoffman

    Marketing Strategy & Growth Leader | AI, Digital & Multichannel

    I have had the privilege of knowing Laura for over two decades, initially as my esteemed media professor and later as a trusted mentor. Laura is a consummate multi-media professional with a wealth of experience spanning both sides of the California-Baja border. Her fluency in both English and Spanish, coupled with her deep understanding of media landscapes in San Diego and Mexico, makes her an invaluable asset in any cross-cultural context.

  • Bella Ross

    Social Media Journalist

    I worked closely with Laura for more than two years. Her vision and dedication completely transformed the Opinion section, which she works hard to fill with diverse and interesting community voices. She is extremely well-connected in San Diego and the larger journalism world and clearly cares deeply about this city and the work she does.

  • Guad Venegas

    Former News Correspondent at NBC News

    Laura was my mentor in college. She guided me through the end of my college years and offered key advice that helped me break into the news industry. I will always admire her and the work she has done.

  • Karim Bouris

    Principal, Strategy and Advocacy

    Mixte Communications


    Laura Castañeda was an incredible partner in delivering our media training for Father Joe’s Villages, bringing a hands-on, flexible approach that met participants exactly where they were. She balanced practical guidance with real-time coaching, helping staff build confidence through thoughtful feedback and supportive encouragement. Her ability to adapt in the moment and create a comfortable, engaging environment made a noticeable difference in how participants showed up during interviews. The energy and gratitude she carried through the entire process—before, during, and after the session—truly reflect her commitment to empowering others. We couldn’t have asked for a more collaborative and impactful partner.

  • Pete Wilgoren

    Content Innovator and Journalist

    While I've never had the privilege of WORKING in the same newsroom with Laura, I've done something even more important: mentored with Laura. We have both volunteered over the years at Camp News-- mentoring the next generation of journalists.

  • Kristin Moran

    Associate Dean at the University of San Diego College of Arts and Sciences

    Laura is a talented journalism professor who advocates for students. She is an award-winning journalist, a great writer, and a filmmaker. She inspires colleagues to remember the reason for the work and is always attentive to our local transnational region.

  • Amy Prenner-Corralez

    Communications Executive

    No one is better than Laura when it comes to news and media. She lives and breathes it and has been able to evolve her career and pivot where others have not. Her keen sense of News further illustrates how she is an expert across trans media. She’s a leader and a talent that many know within the industry. Anyone who works with Laura is given a gift because her energy is contagious, and she is a stellar individual.