Selecting the right people,
developing their full potential

Talent managment and career development agency


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About PPI - Talent Representation

Nurturing news talent and keeping them up to date for an ever-changing industry.


Choosing an agent means putting your career in the hands of someone you trust. It’s a personal decision, and one you should choose carefully. Press Pass International knows firsthand what news managers are looking for. We will manage your career with a no-nonsense approach to help you achieve your career goals.

We pride ourselves on having mentored and trained dozens of writers, producers, young reporters and on-camera talent. What’s more, we nurture our relationships with news managers so we can place news, sports and weather anchors, as well as great storytellers, producers, multimedia journalists, web hosts and digital media talent where they will thrive and grow.

Press Pass International brings a wealth of media and legal experience. We will work for you to help you reach your goals and to be sure you understand your contact. We will always share resources and information that will benefit you as our client. We strive to protect your best interests. Our extensive network of professional contacts with management on all levels of news and sports, from coast to coast, guarantees our clients will have access to new and rewarding positions.

Our Founder - Laura Castañeda is a former broadcast journalist with 30 years of experience in diverse news markets. In 2004 she began training and mentoring reporters, producers, anchors and MMJ's in academia. Now she's taking her experience a step further.

“It was a natural move for me. Back in the day, I had my own experiences with talent agents. I know what works and what doesn’t. I want my clients to trust me to give them guidance to help them make the best career decisions.”

Press Pass International will coach you on everything from delivery and voice quality to writing style and storytelling skills. We will not sugarcoat your demo reel in hope that you sign with us. Our goal is to get our clients noticed and to better prepare them for a very competitive job market.

We pride ourselves on representing English- and Spanish-language clients.

The Team

Laura Castañeda
Coach, Mentor & Talent Representative

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Justin C. Dawson
Chief Legal Counsel

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At Press Pass International, we not only want to help you achieve your career goals, but we want to nurture your training so you can be the best storyteller or news anchor.


Contract Negotiation

Contract Reviews

Video Reel Critique

Professional Development


Clients Testimonials

  • General Assignment

    “Laura helped craft both my confidence, on-air and news writing skills. From her many years of experience in broadcast media Laura has an eye for talent. She assisted in critiquing and perfecting my first news reporting reel, helping to land my first job with KVRR News the Fox affiliate in Fargo, North Dakota. Through tough love, and her desire to see others succeed, it is clear that Laura has created a passion for helping talent reach their highest potential.”

    Brittany Ford

    Reporter, WLUK-FOX 11 Green Bay, WI

  • FOX 5 San Diego

    “Laura Castañeda taught me what I needed to know to get into the news industry but more importantly, believed in me and what I could become. She guided me every step of the way!"

    Phoebe Aoe


  • FOX5, San Diego

    “A talent under the wing of Laura Castaneda acquits a sense of confidence, tenacity, and vigor which radiates and pursues nothing less than Emmy worthy Journalism.”

    Mike Wille

    Assignment Editor/ Fill –In Weather Anchor

Get in touch

To send inquiries, including feedback, requests for information or questions, you may use our Feedback and Inquiries form below.

2644 Adams Avenue San Diego CA 92116

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